Choruba, our groundbreaking ingredient, is born from the vision of Foreverland, an Italian foodtech startup dedicated to crafting innovative ingredients for a delicious future.
Starting with our chocolate alternative, Choruba addresses the cocoa crisis by balancing soaring prices and shrinking production, all while minimizing environmental impact."
“We discovered how a by-product, with the right technology and innovation, could become something unique and disruptive”
Carob Pulp
We upcycle carob pulp, a by-product of the locust bean gum industry, transforming it into a valuable resource.
Innovative Process
We use a patented process that replicates cocoa
production, giving a unique and authentic flavor.
Grinding and Blending
The carob pulp is combined with other sustainable ingredients through a process of grinding and blending.
Conching and Tempering
Using traditional chocolate methods
to have the best quality, taste, and appearance.
Various Applications
Choruba drops or liquid is ready to be used
in wide range of applications and products.
Indulgence with a purpose
Less Water
Less Water
90% less water consumption. Our drought-resistant ingredients conserve precious resources
Carbon Neutral
Carbon Neutral
80% less CO2 emissions-local production and pesticide-free methods promote sustainable agricultural practices
Locally Sourced
Locally Sourced
Is locally cultivated in many Mediterranean regions, supporting our communities and using what we already have efficiently.
Byproduct
Byproduct
80% of carob is under-utilised, making it a low-cost by-product with significant potential for sustainable food production and innovation.
Choruba is not only sustainably delicious but ...
Much more!
Less Sugar
Less Sugar
Caffeine Free
Caffeine Free
Lactose & Gluten Free
Lactose & Gluten Free
Allergen Free
Allergen Free
Rich in Fiber
Rich in Fiber
Plant Based
Plant Based
Contact us
Have a question, or want a product recommendation? Get in touch.